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MediaWorks

What we do

Strategy, technology, business development and operations.

We work with companies that want to grow their digital business with clearer decisions, the right technology and the capacity to execute. We can take on a specific challenge or support the business over time.

A

Digital business strategy

Know where to focus effort and how to create value.

Includes

  • Business diagnosis
  • Value proposition
  • Revenue models
  • Positioning
  • Growth priorities
  • Implementation roadmap
  • KPI definition

Possible deliverables

Executive diagnosis, opportunity map and action plan with priorities, owners and indicators.

Examples, subject to the scope of each project.

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B

Technology and Advocacy

Choose, explain and adopt technology with a clear link to the business.

Technology Advocacy means translating technology into business value and helping teams adopt it. When we work on behalf of a technology company, we can support how the solution is presented to the market and adopted. Any commercial representation is disclosed, as are any relevant relationships in a recommendation.

Includes

  • Needs assessment
  • Platform and partner evaluation
  • Decision support
  • Coordination between vendors and teams
  • Adoption and training
  • Communicating the value of technology

Possible deliverables

Requirements, evaluation matrix, adoption plan and training materials.

Examples, subject to the scope of each project.

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C

Business development and monetisation

Turn a value proposition into an executable sales approach.

Includes

  • Offer design
  • Pricing
  • Sales strategy
  • Proposals
  • Partnerships
  • Market entry
  • Sales processes
  • Audience and inventory monetisation, where applicable

Possible deliverables

Sales proposal, offer portfolio, go-to-market plan and opportunity tracking process.

Examples, subject to the scope of each project.

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D

Operations and optimisation

Move the plan forward and learn from execution.

Includes

  • Implementation coordination
  • Operational support
  • Partner coordination
  • Process organisation
  • KPI tracking
  • Identifying improvements
  • Task automation, where it makes sense

Possible deliverables

Operating plan, follow-up routines, KPI dashboard and improvement backlog.

Examples, subject to the scope of each project.

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By sector

Common challenges in each sector.

Digital Media

Audiences, monetisation, advertising products and more sustainable revenue models.

  • Revenue diversification
  • Monetisation
  • Advertising offer
  • Sales strategy
  • Aligning audience, product and operations
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e-Commerce

Value proposition, acquisition, conversion and operations with a focus on profitability.

  • Value proposition
  • Acquisition and conversion
  • Balance between revenue, margin and acquisition cost
  • Processes and technology partners
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Ad-Tech

Positioning, market entry, technology adoption and business development.

  • Positioning
  • Market entry
  • Partnership development
  • Communicating the value of the technology
  • Adoption and sales support
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Ways to work together

Three ways to work with us.

Defined project

Solve a challenge with an agreed scope and deliverables.

Ongoing support

Regular support for decisions and business development.

Embedded execution

Work alongside your team on implementation and operations.

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