Skip to content
MediaWorks
PT

Cartoon

Digital business, with a sense of humour.

MediaWorks cartoon archive: strips about audiences, advertising, technology and strategy in digital business.

Premium Strategy

Social Media Credibility

Privacy, Portuguese Style

Subscriptions, Portuguese Style

New AI Regulation

The news has disappeared from Instagram

Three-panel strip: two colleagues discover the news has disappeared from Instagram — the profile counts thousands of posts but shows none. On the analytics screen, the audience is 0. One colleague says it is perfect to have zero news and zero controversy; the other replies that it also means zero audience.

Can I pay in exposure?

Three-panel strip: two professionals discuss agreements and payment for media content for AMALIA. They celebrate an AI that values Portuguese journalism, but the robot asks whether it can pay in exposure. Their colleague concludes that it learnt the digital business quickly.

No middlemen. But new fees.

Three-panel strip: AI agents buy ads directly, negotiate with each other and present the humans with a Disintermediation Fee — the fee for eliminating the fees.

More ads, fewer readers

Three-panel strip: faced with falling audience and revenue, a manager adds more and more ads to the site until a single reader is left — the sales rep counting the banners.